Travis Mashak

1. Reasons for Running

I am passionate about cooperatives. Living and in the La Crosse area we want to see and need to have the PFC succeed.

I have 25 plus years working with cooperatives. I hope my experience can help the cooperative be successful and help build on this great organization to be around to serve the community in the future. The local co-op provides a valuable service for the community that I would be honored to be part of.

 2. Relevant Skilss

As a career professional, CEO/General Manager and former business owner, I have 25 years’ experience in the petroleum wholesale and retail business. I have worked extensively as an executive analyzing, consulting and directing businesses.

With experience in managing operations, contracting, marketing, budgeting, construction and sales along with experiences in creating a start-up company and company restructuring have provided me with the skills necessary to be a successful Board member.

3. Relevant Experience

I have analyzed balance sheets, profit and loss statements, and preparedbudgets for the last 15 years of my career. I have used this information to analyze and make decisions effecting the business units that I manage.

I have a passion for working with business units to solve challenges, streamlining business functions through improved business practices and open communication while increasing profitability.

4. Upcoming Challenges

Staying relevant in the community, expanding the cooperative's market share, growing its customer base, and being profitable.

5. Opportunities for PFC

A long-term strategy is to stay relevant in the market while competing with the larger competitors. We need to do this by being inclusive and marketing to a broader group of customers.