Upcoming Events
Holiday Tree Decorating Competition | Rochester
Celebrate the season with PFC’s first-ever Holiday Tree Decorating Competition!
We’ve invited local community organizations to each decorate a tree inside the store, and shoppers can vote for their favorite throughout December.
Cast your vote in-store anytime between December 8 and 28 and help your favorite group win a $500 donation from PFC!
Stop in to enjoy the festive displays, discover great local partners, and share some holiday cheer at the Co-op.
Employee Art Fair | La Crosse
Featuring artwork & handmade goods crafted with love by PFC employees. Shop wonderful gifts while supporting local artists & creators.
• Crochet Ornaments & Cat Toys • Photography • Stained Glass • Paintings • Drawings
Enjoy live music by Stephen Vittum.
Employee Art Fair | La Crosse
Featuring artwork & handmade goods crafted with love by PFC employees. Shop wonderful gifts while supporting local artists & creators.
• Crochet Ornaments & Cat Toys • Photography • Stained Glass • Paintings • Drawings
Enjoy live music by Stephen Vittum.
Holiday Cookbook Fair with Garden Party Books | Rochester
People’s Food Co-op is partnering with Garden Party Books for a one-day Holiday Cookbook Fair in the PFC Café.
Shop a curated selection of cookbooks—many priced at just $5—along with other festive and foodie-friendly finds, perfect for gifting or stocking your own kitchen.
Swing by, browse, and support a local bookseller while enjoying the cozy café atmosphere.
River City Running Club Wednesday Run | La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
PFC Board Meeting – December
The December PFC Board Meeting will be held online and in-person in La Crosse on Thursday, December 18 at 5 p.m.
To attend the meeting, please reach out to Ann Mull at ann.mull@pfc.coop.
Off Season Striders Run | Rochester
Join Rochester Running Club’s Off Season Striders for a community run starting right here at People's Food Co-op! This informal, all-levels running group meets year-round on weekends, and now they’ll be starting from PFC every third Sunday of the month.
Whether you're a seasoned runner or just getting started, Off Season Striders offers something for everyone — no membership required. Routes and paces vary, and the focus is on enjoying the run and connecting with others.
As a bonus, all participants will receive a coupon for a free coffee with the purchase of a pastry from our café after the run. It’s the perfect way to warm up, refuel, and connect with fellow runners.
*Morning start – exact time may vary, see RRC Facebook or website for details
River City Running Club Wednesday Run | La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
River City Running Club Wednesday Run | La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
Winter Wellness Open House | Both Locations!
Start the new year feeling your best with our Winter Wellness Month! All January long, enjoy special savings on wellness essentials—from supplements and self-care favorites to nourishing pantry staples.
Don’t forget to shop our wellness BOGO’s from December 31 through January 20.
Then, join us for our Winter Wellness Open House on January 17, where local wellness vendors will be in-store to share samples, tips, and inspiration for a healthy year ahead.
Annual Owners Meeting
Join us in-person in the Rochester deli seating area for a light meal and beverages at 5 PM. The business meeting will begin at 5:30 PM with door prizes and guest speakers from our co-op community.
River City Running Club Wednesday Run | La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
Downtown Dazzle: Hot Cocoa & Holiday Treats @ PFC | Rochester
Warm up with us during Downtown Dazzle!
PFC will have a cozy outdoor tent before and during the parade handing out hot chocolate and festive holiday treats to the crowd.
Need a thaw? Pop inside for drink specials and seasonal sips while you shop. Bring your family and friends, grab a cup, and enjoy the parade with the Co-op!
Looking for things to do before Downtown Dazzle?
Group Acupuncture | La Crosse
Group acupuncture is a cost-effective and community-oriented approach to care that offers health benefits for conditions like chronic pain, stress, and anxiety, while fostering social support and reducing isolation.
Group Acupuncture | La Crosse
Group acupuncture is a cost-effective and community-oriented approach to care that offers health benefits for conditions like chronic pain, stress, and anxiety, while fostering social support and reducing isolation.
River City Running Club Wednesday Run| La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
Saturday Night Yoga at the Co-op (Fall Series) | Rochester
As the days grow shorter and the air turns crisp, make space to slow down and reconnect. Our Saturday Night Yoga series returns this fall, bringing movement, breath, and community to the co-op café.
Join us every Saturday evening from 7–8pm, September through November, for an all-levels yoga class in a warm, welcoming space.
This fall’s classes will be led by Emma Smith, a seasoned instructor known for her thoughtful, grounding teaching style. Emma teaches at Uptown Pilates & Yoga and the University of Minnesota Rochester, and we’re thrilled to welcome her to the co-op community.
What to Know:
Please bring your own yoga mat
All levels welcome, beginners encouraged
Free co-op coupon for all attendees
No payment required at registration
A free-will donation (suggested $5–15) will be collected at the class. Venmo and cash accepted.
River City Running Club Wednesday Run| La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
Saturday Night Yoga at the Co-op (Fall Series) | Rochester
As the days grow shorter and the air turns crisp, make space to slow down and reconnect. Our Saturday Night Yoga series returns this fall, bringing movement, breath, and community to the co-op café.
Join us every Saturday evening from 7–8pm, September through November, for an all-levels yoga class in a warm, welcoming space.
This fall’s classes will be led by Emma Smith, a seasoned instructor known for her thoughtful, grounding teaching style. Emma teaches at Uptown Pilates & Yoga and the University of Minnesota Rochester, and we’re thrilled to welcome her to the co-op community.
What to Know:
Please bring your own yoga mat
All levels welcome, beginners encouraged
Free co-op coupon for all attendees
No payment required at registration
A free-will donation (suggested $5–15) will be collected at the class. Venmo and cash accepted.
PFC Board Meeting – November
The November PFC Board Meeting will be held online and in-person in La Crosse on Thursday, November 20 at 5 p.m.
To attend the meeting, please reach out to Ann Mull at ann.mull@pfc.coop.
River City Running Club Wednesday Run | La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
Co-op Tabletop: Board Game Sundays
Join us for Co-op Tabletop, a fun and welcoming board game series hosted in partnership with Game Haven and led by local gaming pro Dave Razidlo, organizer of Rochester's very own board game convention: Castle Con.
Every 1st and 3rd Sunday of the month in September, October, and November, the Co-op Café transforms into a tabletop paradise from 2:00–8:00pm. Dave will bring a massive library of board games, so whether you’re a seasoned gamer or just curious, there’s something for everyone.
Come solo or bring friends. Play a quick round or settle in for an epic game session. All ages are welcome, and no experience is necessary. Just bring your curiosity, your competitive spirit, and maybe a snack from the co-op!
Group Acupuncture | La Crosse
Group acupuncture is a cost-effective and community-oriented approach to care that offers health benefits for conditions like chronic pain, stress, and anxiety, while fostering social support and reducing isolation.
Off Season Striders Run | Rochester
Join Rochester Running Club’s Off Season Striders for a community run starting right here at People's Food Co-op! This informal, all-levels running group meets year-round on weekends, and now they’ll be starting from PFC every third Sunday of the month.
Whether you're a seasoned runner or just getting started, Off Season Striders offers something for everyone — no membership required. Routes and paces vary, and the focus is on enjoying the run and connecting with others.
As a bonus, all participants will receive a coupon for a free coffee with the purchase of a pastry from our café after the run. It’s the perfect way to warm up, refuel, and connect with fellow runners.
*Morning start – exact time may vary, see RRC Facebook or website for details
Saturday Night Yoga at the Co-op (Fall Series) | Rochester
As the days grow shorter and the air turns crisp, make space to slow down and reconnect. Our Saturday Night Yoga series returns this fall, bringing movement, breath, and community to the co-op café.
Join us every Saturday evening from 7–8pm, September through November, for an all-levels yoga class in a warm, welcoming space.
This fall’s classes will be led by Emma Smith, a seasoned instructor known for her thoughtful, grounding teaching style. Emma teaches at Uptown Pilates & Yoga and the University of Minnesota Rochester, and we’re thrilled to welcome her to the co-op community.
What to Know:
Please bring your own yoga mat
All levels welcome, beginners encouraged
Free co-op coupon for all attendees
No payment required at registration
A free-will donation (suggested $5–15) will be collected at the class. Venmo and cash accepted.
Group Acupuncture | La Crosse
Group acupuncture is a cost-effective and community-oriented approach to care that offers health benefits for conditions like chronic pain, stress, and anxiety, while fostering social support and reducing isolation.
River City Running Club Wednesday Run | La Crosse
A new weekly all-paces run or walk starting at the local People's Food Co-op is beginning this week! Runners and walkers will all start at 5:30 pm for a 20 minute run or walk going down to the waterfront, through the Riverside International Friendship Gardens, and out towards the Willow Trail at your own pace before turning around (at 20 minutes) and heading back to the Co-op to all end together ~6:10p. Coupons will be available to folks wanting to stay after to socialize and have snacks/food/beverages in PFC's dining area.
Saturday Night Yoga at the Co-op (Fall Series) | Rochester
As the days grow shorter and the air turns crisp, make space to slow down and reconnect. Our Saturday Night Yoga series returns this fall, bringing movement, breath, and community to the co-op café.
Join us every Saturday evening from 7–8pm, September through November, for an all-levels yoga class in a warm, welcoming space.
This fall’s classes will be led by Emma Smith, a seasoned instructor known for her thoughtful, grounding teaching style. Emma teaches at Uptown Pilates & Yoga and the University of Minnesota Rochester, and we’re thrilled to welcome her to the co-op community.
What to Know:
Please bring your own yoga mat
All levels welcome, beginners encouraged
Free co-op coupon for all attendees
No payment required at registration
A free-will donation (suggested $5–15) will be collected at the class. Venmo and cash accepted.
Holiday Open House
Join us on Saturday, November 8, from 10 AM to 1 PM in both locations for our Holiday Open House and celebrate the season!
Stroll through the co-op as you meet local small business owners, all passionate about what they do. Sample food and products from some of your favorite local vendors, and let the sounds of live music set the perfect weekend groove.
Live Music Provided By:
Under Paris Skies (La Crosse)
The Sudd Brothers (Rochester)
Don’t miss the chance to taste our Co-op's Own™ holidays sides—crafted with care and full of seasonal flavor. Plus, we’ll be taking pre-orders for local, pasture-raised turkeys from Ferndale Market, just in time for your holiday feast!
Stop by our community-centered celebration of all things local and holidays. So grab your friends, bring the family, and spread cheer, good food, and great tunes. It’s free, it’s festive, and everyone’s invited!
Co-op Tabletop: Board Game Sundays
Join us for Co-op Tabletop, a fun and welcoming board game series hosted in partnership with Game Haven and led by local gaming pro Dave Razidlo, organizer of Rochester's very own board game convention: Castle Con.
Every 1st and 3rd Sunday of the month in September, October, and November, the Co-op Café transforms into a tabletop paradise from 2:00–8:00pm. Dave will bring a massive library of board games, so whether you’re a seasoned gamer or just curious, there’s something for everyone.
Come solo or bring friends. Play a quick round or settle in for an epic game session. All ages are welcome, and no experience is necessary. Just bring your curiosity, your competitive spirit, and maybe a snack from the co-op!
Saturday Night Yoga at the Co-op (Fall Series) | Rochester
As the days grow shorter and the air turns crisp, make space to slow down and reconnect. Our Saturday Night Yoga series returns this fall, bringing movement, breath, and community to the co-op café.
Join us every Saturday evening from 7–8pm, September through November, for an all-levels yoga class in a warm, welcoming space.
This fall’s classes will be led by Emma Smith, a seasoned instructor known for her thoughtful, grounding teaching style. Emma teaches at Uptown Pilates & Yoga and the University of Minnesota Rochester, and we’re thrilled to welcome her to the co-op community.
What to Know:
Please bring your own yoga mat
All levels welcome, beginners encouraged
Free co-op coupon for all attendees
No payment required at registration
A free-will donation (suggested $5–15) will be collected at the class. Venmo and cash accepted.
Saturday Night Yoga at the Co-op (Fall Series) | Rochester
As the days grow shorter and the air turns crisp, make space to slow down and reconnect. Our Saturday Night Yoga series returns this fall, bringing movement, breath, and community to the co-op café.
Join us every Saturday evening from 7–8pm, September through November, for an all-levels yoga class in a warm, welcoming space.
This fall’s classes will be led by Emma Smith, a seasoned instructor known for her thoughtful, grounding teaching style. Emma teaches at Uptown Pilates & Yoga and the University of Minnesota Rochester, and we’re thrilled to welcome her to the co-op community.
What to Know:
Please bring your own yoga mat
All levels welcome, beginners encouraged
Free co-op coupon for all attendees
No payment required at registration
A free-will donation (suggested $5–15) will be collected at the class. Venmo and cash accepted.
PFC Board Meeting – October
The October PFC Board Meeting will be held online on Thursday, October 23 at 5 p.m.
To attend the meeting, please reach out to Ann Mull at ann.mull@pfc.coop.
Co-op Tabletop: Board Game Sundays
Join us for Co-op Tabletop, a fun and welcoming board game series hosted in partnership with Game Haven and led by local gaming pro Dave Razidlo, organizer of Rochester's very own board game convention: Castle Con.
Every 1st and 3rd Sunday of the month in September, October, and November, the Co-op Café transforms into a tabletop paradise from 2:00–8:00pm. Dave will bring a massive library of board games, so whether you’re a seasoned gamer or just curious, there’s something for everyone.
Come solo or bring friends. Play a quick round or settle in for an epic game session. All ages are welcome, and no experience is necessary. Just bring your curiosity, your competitive spirit, and maybe a snack from the co-op!
Off Season Striders Run | Rochester
Join Rochester Running Club’s Off Season Striders for a community run starting right here at People's Food Co-op! This informal, all-levels running group meets year-round on weekends, and now they’ll be starting from PFC every third Sunday of the month.
Whether you're a seasoned runner or just getting started, Off Season Striders offers something for everyone — no membership required. Routes and paces vary, and the focus is on enjoying the run and connecting with others.
As a bonus, all participants will receive a coupon for a free coffee with the purchase of a pastry from our café after the run. It’s the perfect way to warm up, refuel, and connect with fellow runners.
*Morning start – exact time may vary, see RRC Facebook or website for details
Saturday Night Yoga at the Co-op (Fall Series) | Rochester
As the days grow shorter and the air turns crisp, make space to slow down and reconnect. Our Saturday Night Yoga series returns this fall, bringing movement, breath, and community to the co-op café.
Join us every Saturday evening from 7–8pm, September through November, for an all-levels yoga class in a warm, welcoming space.
This fall’s classes will be led by Emma Smith, a seasoned instructor known for her thoughtful, grounding teaching style. Emma teaches at Uptown Pilates & Yoga and the University of Minnesota Rochester, and we’re thrilled to welcome her to the co-op community.
What to Know:
Please bring your own yoga mat
All levels welcome, beginners encouraged
Free co-op coupon for all attendees
No payment required at registration
A free-will donation (suggested $5–15) will be collected at the class. Venmo and cash accepted.
Group Acupuncture | La Crosse
Group acupuncture is a cost-effective and community-oriented approach to care that offers health benefits for conditions like chronic pain, stress, and anxiety, while fostering social support and reducing isolation.