Concern for Community
Ways we give.
Give Where You Live
Each Fall, owners can nominate local non-profits to be Give Where You Live Recipients for the upcoming year.
In January, we will publish the recipients for the upcoming year and begin register round ups.
Owners with email addresses will receive an email to vote for nominations in November.
2025 Give Where You Live Recipients:
LA CROSSE
January Heart2Heart Pet Lifeline, Inc
February WINN
March Friends of the La Crosse Library
April GROW La Crosse
May Mississippi Valley Conservancy
June Catholic Charities
July Friends of La Crosse River Marsh
August New Leash on Life Dog Rescue
September Coulee Reading Center
October People’s Food Co-op Community Fund
November Hunger Task Force
December Coulee Region Humane Society
ROCHESTER
January 125 Live
February Project Legacy
March Rochester Public Library Foundation
April The Village Agricultural Cooperative
June LifeGate Services
July Friendship Place (Olmsted Outreach)
August Family Service Rochester
September Community Food Response
October People’s Food Co-op Community Fund
November Saturday Noon Meals
December Bolder Options
Community Donations
We are pleased to support our community with small financial donations to organizations and events that align with our mission and advocate the following: cooperatives, food access, sustainable food systems, environmental sustainability, health & well-being, social change, education, and the arts. To apply click the donation form below.
People's Food Co-op Community Donation Guidelines:
1. Alignment with PFC's mission and initiatives, as outlined above.
2. Organizations and events must be a 501c(3) non-profit under the Internal Revenue Code.
3. Groups making requests must be non-discriminatory.
4. Political candidates or parties, religious organizations, private clubs, individuals or sponsorship of individuals, and third-party fundraisers will not be considered.
5. Kindly submit your request at least 30 days before your event.
We provide most of our support in the form of $25 PFC gift cards, used to purchase goods from the Co-op, as door prizes, or as auction items.
People’s Food Co-op Community Fund
Do you love a nonprofit in our area? It may be a good fit for a grant from the People’s Food Co-op Community Fund (PFCCF).
Projects should be focused on one of the following:
Food and Food Systems
Nutrition
Health and Well Being
Sustainable Agriculture
Cooperative Education
Social Change and Inclusion
The granting process is closed for 2025. The process will reopen in May 2026.
2025 PFCCF Winners
LA CROSSE
The Center: 7 Rivers LGBTQ Connection
This grant will fund a gender affirming closet: Fresh Out of the Closet, designed to address the pervasive lack of safe/affordable access to gender-affirming apparel for transgender and non-binary folx. This ongoing projectensures people have a safe, nonjudgmental space to shop. They can take as much or little as needed, which is an aspect that is important to The Center. With this $1,500 grant, The Center will purchase 45 chest binders and 21 shapewear shorts.
ROCHESTER
Operation One More feeds 200-225 families who experience food insecurity during the holiday break from school. Families are provided 1-3 bags of groceries along with milk, bread, and a $25 gift card for a protein of their choice. The food collection and delivery will be completed on Dec. 13, 2025.
Friends of the Farmer’s Market
This project aims to support and strengthen the Rochester Farmers Market Winter Market, which operates from November through April and serves as a critical extension of our year-round food system. The Winter Market ensures continued income for local farmers and producers during the off-season, while providing the community with consistent access to fresh, local food. This grant funding will help make the Winter Market more affordable for vendors—many of whom are small-scale or emerging farmers—and more accessible to customers, especially those relying on food assistance programs or facing seasonal barriers such as transportation, weather, or reduced income.
Co-op’s build community. From over 11,600 community members who have taken a stake in their Co-op by becoming an owner to the numerous non-profit organizations that we dedicate time, space, education, monetary donations, and awareness to, we make our communities stronger.
Our concern for community is integral to our mission statement:
Working together to build a sustainable community,
while treating all people with kindness and fairness.
And is woven through the work we do every day from the connections we make with local farmers and producers, the partnerships we form with community organizations, and our commitment to you, our customer.
In the past year we have donated time, resources, and educational opportunities as follows: