1. Please explain your primary motivation for running for the Board.
People deserve access to local food. Promoting regenerative agriculture in our communities is essential to the health of both our people and our land. It’s inspiring to see brands stepping up to make sustainable, nutrient-dense food more accessible.
I’m passionate about using simple, wholesome ingredients to create nourishing meals and helping people build confidence in the kitchen. I believe cooking doesn’t have to be complicated or expensive. It’s about learning to work with the ingredients you already have, making the most of what’s in season, and building everyday habits that support our health, our communities, and the land that sustains us.
2. What key competencies can you contribute to the Board>
My greatest asset to the board is my background in brand awareness, strategic communications, and relationship building. With ten years of experience as an agency producer, I’ve developed the skills to bring people together, tell compelling stories, and build meaningful connections. Today, I’m passionate about putting those skills toward the values I care most about, using communications to create positive change rather than fuel consumerism.
I believe a better world starts with trust, collaboration, and a willingness to learn from one another. I’m committed to building authentic relationships with people from all walks of life because lasting change happens when we work together toward a shared vision.
3. Please list relevant board and employment experience.
I currently serve as Director of Communications for Central Conservation, a 501(c)(3) organization providing shared administrative infrastructure, strategic leadership, and operational support for conservation organizations. My role encompasses internal and external communications for both The Nature Place and WisCorps, connecting people to conservation through strategic storytelling, community engagement, and brand awareness.
Additionally, I serve as Vice President of the City of La Crosse Arts & Culture Board. My community advocacy work began in Nashville, where I helped co-launch the Nashville Living Wage initiative and provided foundational support for Nashville Rising. Through the Reduction of Poverty Coalition, I helped bring together leading advocates for affordable housing, living wages, and fair compensation across the skilled trades, working collaboratively to advance economic opportunity and strengthen communities.
4. What do you see as PFC’s significant challenges to be addressed near term?
Affordability is at the heart of this issue. As the cost of living continues to rise and wages struggle to keep pace, putting nutritious food on the table is becoming increasingly difficult for working families. Too often, affordability and convenience dictate food choices, leaving people with fewer opportunities to prioritize nutrient-dense meals and support local food systems.
5. What do you envision as potential long-term opportunities?
I want to help bridge that gap by making local food, home cooking, and regenerative agriculture more accessible and approachable. By helping people understand the connection between healthy soil, nutrient-rich food, and thriving communities, we can empower them to make informed choices without adding unnecessary complexity to their lives. At the same time, our farmers need meaningful support now more than ever. Investing in regenerative farming practices and strengthening local food systems is an investment in the long-term health of our people, our land, and our communities.