1. Please explain your primary motivation for running for the Board.
My wife and I exclusively buy all our groceries at PFC and I love everything it stands for, it is the best local co-op of any community we've lived in. Connecting local producers with people that seek out the best local organic and sustainable products is something we need to continually work on expanding in our community. I want to help PFC flourish in every way possible.
2. What key competencies can you contribute to the Board>
I have nearly 20 years experience as a marketing professional specializing in local advertising and promotions, recruitment and business management. I've lead several community fundraiser initiatives in Rotary Club, youth organizations, community festivals and more. I would love to assist with anything PCF needs the most.
3. Please list relevant board and employment experience.
Manager of local radio stations overseeing station operations from sales to promotions, recruitment and hiring. Director of Sales for iHeartMedia national team. Head of fundraising committees for volunteer community organization. Board member for Wisconsin Broadcasters association and president of Young Professionals Committee.
4. What do you see as PFC’s significant challenges to be addressed near term?
Brand awareness. PFC has a strong following among a niche group of consumers but it has a perception problem - many people assume it's too expensive. If you ask people what are the top places they can get good quality organic food, many will start with Trader Joe's, Target or even Aldi, while very few will say PFC as a top choice. If people knew all they could actually get at PFC, and how shockingly affordable it is, they would shop there more often.
5. What do you envision as potential long-term opportunities?
Becoming a true community leader in sustainability and health for Rochester and La Crosse. Many co-ops lead their communities with initiatives like limiting microplastics having a zero plastic wrapping in meat a produce sections. PFC can because a more widely recognized leader in community initiatives like this. Lastly, PFC can become even more recognized as THE place connecting local citizens with local food producers.