Cheers to 50 Years

We’re celebrating our 50th year of cooperative service to La Crosse and Rochester communities!

Thank you to all our owners and shoppers for your support over the years. Your commitment to local, fair produce, groceries, and more has been a testament to the resilience and vision of the co-op community for over half a century. We look forward to the next 50 years of working together with you to bring fresh local goods to market. Cheers!

Upcoming events

Featured
Mindfulness for Everybody: Managing Stress, Emotions, and Daily Life with Equanimity
May 9
Mindfulness for Everybody: Managing Stress, Emotions, and Daily Life with Equanimity

Mindfulness meditation is an ancient practice that helps people calm their minds, gain insight, and improve wellbeing. Modern day researchers have uncovered a host of mental, emotional, and physical benefits. This class will introduce the basic concepts and principles of mindfulness and provide important background information.

Groceries for Good - La Crosse and Rochester
May 11
Groceries for Good - La Crosse and Rochester

We are excited to introduce a new program this year called Groceries for Good. Starting in February, on the second Saturday of each month, PFC will donate 1% of sales for that day to a local non-profit organization selected by our PFC employees.

PFC Board Meeting – May
May 23
PFC Board Meeting – May
PFC Board Meeting – June
Jun 27
PFC Board Meeting – June
PFC Board Meeting – July
Jul 25
PFC Board Meeting – July
PFC Board Meeting – August
Aug 22
PFC Board Meeting – August
PFC Board Meeting – September
Sep 26
PFC Board Meeting – September
PFC Board Meeting – October
Oct 24
PFC Board Meeting – October
PFC Board Meeting – November
Nov 21
PFC Board Meeting – November

People’s Food Co-op 1973-2023
Rochester & La Crosse

PFC—La Crosse. 1975. First location on Avon Street with founders.

PFC—La Crosse. 1975. First location on Avon Street with founders.

PFC—La Crosse, c. 1975, with state-of-the-art HVAC system

PFC—La Crosse, c. 1975, with state-of-the-art HVAC system

PFC—La Crosse, 1978. Store located at 8th and Adams.

PFC—La Crosse, 1978. Store located at 8th and Adams.

PFC—La Crosse. 1975. Inventory maintenance.

PFC—La Crosse. 1975. Inventory maintenance.

Rochester's Good Food Store. 1990s.

Rochester's Good Food Store. 1990s.

PFC—La Crosse. Third Location at 9th and Adams. 1990.

PFC—La Crosse. Third Location at 9th and Adams. 1990.

PFC—La Crosse. First paid staff member. Produce manager, Frank Menalascino.

PFC—La Crosse. First paid staff member. Produce manager, Frank Menalascino.

PFC—La Crosse. Staff party, 1993.

PFC—La Crosse. Staff party, 1993.

PFC—La Crosse, 5th Avenue location, 1993.

PFC—La Crosse, 5th Avenue location, 1993.

PFC—La Crosse, 5th Avenue location, 1993.

PFC—La Crosse, 5th Avenue location, 1993.

PFC—La Crosse, 5th Avenue location, 1998.

PFC—La Crosse, 5th Avenue location, 1998.

PFC—Rochester. 11th Ave location 2013.

PFC—Rochester. 11th Ave location 2013.

PFC—Rochester. 11th Ave location 2013.

PFC—Rochester. 11th Ave location 2013.

16 Ext La Crosse 2015-05 web.jpg
PFC—Rochester. 1st Ave. 2015.

PFC—Rochester. 1st Ave. 2015.

PFC—Rochester. 1st Ave. 2013.

PFC—Rochester. 1st Ave. 2013.

PFC—Rochester. 1st Ave. 2014.

PFC—Rochester. 1st Ave. 2014.

PFC—La Crosse. 2017.

PFC—La Crosse. 2017.

PFC—La Crosse. Front end staff. 2015.

PFC—La Crosse. Front end staff. 2015.

PFC—Rochester. 1st Ave. 2015.

PFC—Rochester. 1st Ave. 2015.

PFC—Rochester. 1st Ave. 2015.

PFC—Rochester. 1st Ave. 2015.

PFC—La Crosse. Co-op tour group. 2015.

PFC—La Crosse. Co-op tour group. 2015.

PFC—Rochester. Store Manager, Lizzy Heywood. 2014.

PFC—Rochester. Store Manager, Lizzy Heywood. 2014.

PFC—La Crosse. Summer picnic. 2016.

PFC—La Crosse. Summer picnic. 2016.

PFC—La Crosse. Summer picnic, Linda Riddle. 2016.

PFC—La Crosse. Summer picnic, Linda Riddle. 2016.