Our Co-op


Become an Owner Today!

Your Investment Dollars Help the Co-op Thrive and Grow: Owner equity is invaluable for big projects such as store expansions. Put your dollars to work in your favorite store!

Monthly Discount: A 5% discount on 12 shopping trips per year.

Member Only Specials! Monthly specials just for owners to maximize savings. Preorder by the case and take an additional 10% case discount.

Voting Privileges: As an owner, you are entitled to attend and enjoy the camaraderie of general owner meetings, to vote on Co-op issues and to elect Board Members. You are also eligible to run for the Board.

Patronage Rebates: Issued during profitable years, when approved by the Board. Just give your owner number each time you shop, and our cash registers are able to keep track of your purchases. When patronage rebates are approved, you get a percentage of your total purchases returned to you!

Discounted Rates on co-op cooking, gardening, and wellness classes.

Discounted Rates for owners on advertising costs in the co-op's newsletter.

The Co-op Shopper mailed to your door. Learn about local farms and food, stay up to date on co-op happenings, community classes, owner specials, and more! The Co-op Shopper is published quarterly.

Two stores, one co-op. Use your ownership benefits at both La Crosse and Rochester locations!

Ownership is yours! If you decide not to be a member/owner any more, simply request an equity refund with a simple form.

Download the PFC Membership Form and bring this completed form to our Customer Service Desk with your payment to become an owner. You can also simply come to our store and our Customer Service Desk will provide you with all the necessary forms, and help you with the entire process.

It's easy to join!

Household: Make a $100 one-time payment for the primary member, plus $25 each for up to two additional adults living in the same household who wish to utilize ownership benefits. The primary member/owner may make changes to the ownership at any time. An installment plan is available.

Business/Organization: Business owners that use the co-op for their business purchases may want to choose this option. Make a $100 one-time payment for the primary member/owner, plus $25 each for up to two additional adults.

Special Circumstance: PFC is committed to food access for all. Therefore, PFC offers full member/owner benefits for a one-time payment of $25 to people for whom $100 is a barrier. 

Student Membership

Student membership is $10 for the duration of a calendar year running September through the following August. Student member benefits include: 

  • Once per month you are entitled to take 5% off the total of any one shopping trip
  • Member only specials
  • Discounted rates on cooking classes 
  • Coffee club punch card (track your deli coffee purchases and your 11th drink is free!) 

Sign up in store with your student ID.