News & EventsNewsfeed

La Crosse Remodel Update

Hooray for co-ops! The cooperative model was created to sustain communities – to be built BY AND FOR the people who use the co-op’s services.

Tomorrow, July 7th, the 2018 International Day of Cooperatives will be recognized internationally, with the slogan “Sustainable societies through cooperation”.

Cooperatives should be recognized as a model for successful businesses which respect our natural environment and the resources it offers. The renovation and remodel of the La Crosse story is a prime example of the care of our resources. We have a solid building in an important part of town, and it is our responsibility to care for it. It is our responsibility to make this the best place we can for our owners.
In 1994 when we moved from Adams Street in La Crosse to 5th Avenue, we began the conversion of a paint store to a community-owned grocery store. That evolution continues today. With the remodel and renovation starting in August, we are protecting resources by reusing equipment where it makes sense and investing in new equipment with less impact on the environment.

The first changes will begin in early August, in the wellness and grocery departments. We’ll have a huge frozen food sale around mid-August. Our staff is making plans to make this the most comfortable and easy experience possible. We will remain open every day during the remodel because the work will happen in phases.

Keep an eye on our Facebook page for updates on the project. We’ll have lots of fun – and delicious! – new things to share. The remodel will begin in August and be complete before Thanksgiving.

“People’s Food Co-op increases the availability of high quality safe food at fair prices with an emphasis
on local, organic, fairly-traded, and natural goods.”


This is one of our “Ends”. A co-op’s Ends define the kind of impact we will have in the world. During this remodel process we are identifying at every turn the opportunities for achieving this impact. The grocery department will be re-designed with more local foods, and more affordable foods. Finding ways to make LOCAL and FAIRLY PRICED foods more accessible to our community is critically important to our owners – and we’re here to make that happen.

Cooperatives are not only funded with the one-time equity investment; in many cases owners have the opportunity to invest further with “preferred shares”. People’s Food Co-op has offered the preferred shares opportunity three times in the past ten years, with huge success. Our owners have found that investing in PFC is a great move.

Importantly, when we seek funding for projects like this one upcoming, it is further evidence to a financial institution that the co-op owners believe in the future success of their business. Thank you to the 60 owners who invested in this project through the Preferred Shares offering in 2015 and 2016. Your belief in the importance of the store has been key to the project’s development.

We are just so excited to be bringing new features to you! Thank you for being part of PFC and for cheering us on during the remodel.
Be sure to keep a close eye on our social media and follow the remodel newsfeed on the website – we have many events happening this summer and fall which bring our community together around food and fun!

-- Lizzy Haywood, CEO