Wine, Beer, & Spirits


People’s Food Co-ops in La Crosse and Rochester both have wine, beer, and spirits departments. We’re proud to note that the PFC in Rochester is the first food co-op in Minnesota to have a wine, beer, and spirits department.

In both stores you’ll find a wide selection to choose from, with a focus on locally produced items—our local craft beer selection reflects our excitement about the great variety of locally produced beers currently available in our region.

Our department managers are eager to hear from you and supply you with the products you’re looking for. Our wine, beer, and spirits selection is driven by your requests. We carry a variety of wine and beer from budget-priced items to high-end choices. PFC features more organic and fairly traded wine and beer than you’ll find in a standard liquor store. Our Wine, Beer, and Spirits departments also carry products for those with special dietary needs—gluten–free, wheat-free, sulfite-free products are always available.


The La Crosse Wine, Beer, & Spirits department is open: 8 a.m. to 8 p.m. daily.

The Rochester Wine, Beer, & Spirits is a separate store in the same building with its own hours:
10 a.m. to 8 p.m. Monday–Saturday, 10 a.m. to 6 p.m. Sundays